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Service Clients
El Pueblito & Mango’s Cantina
El Pueblito, a popular restaurant in Houston, Texas, was launching a new restaurant/cantina, Mango’s Cantina. They needed a Web presence and marketing, promotions and public relations services to make this start a success. Fahrenheit collaborated with Shift Media on site development and content management, and also on collateral (e-flyers, flyers) for the marketing and promotions campaign for Mango’s.
To drive more clientele to the newer cantina, and as part of a public relations campaign, Fahrenheit produced Día de los Muertos, an art, music and cultural community event, a press night and Caliente Fridays, which were publicized in leading local print and Hispanic publications. Fahrenheit then maintained a mailing database and regularly disseminated e-flyers. This solution by Fahrenheit provided much needed online visibility, and additional exposure and clientele.
Link: www.elpueblitopatio.com
Día
de los Muertos e-flyer
Entertainment Clients
Rebel Crew
Urban artist collective, Rebel Crew, needed artist and group
biographies for their Web site developed by Shift
Media. Fahrenheit collaborated with the more than ten (10) artists
to write, proofread and/or edit the biographies and history of Rebel
Crew. The solution increased the collective’s online visibility,
giving Rebel Crew a platform for their subsequent independent record
label, Starlight Beats & Breaks.
A Fahrenheit public relations campaign for Starlight’s second cd compilation, Sweet Spot, followed in early 2004. Fahrenheit is now the official Starlight press/public relations agent.
Link: www.rebelcrew.com/old_rebel_crew_site
www.starlightbeats.com
Editorial Clients
Rice Addict Magazine
Rice Addict, an Asian-American pop-cult and entertainment magazine, needed an editor to structure the editorial team and streamline production for publication. Gracie of Fahrenheit developed policies and objectives, selected content for publication, finalized editing and managed a large editorial staff from 2002 through 2004. The publishers, NX Media, gained a loyal, multiethnic readership and profitable marketing platform.
Link: www.riceaddict.com
Media Kits
Service
Entertainment
Editorial Archives
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